What a market is, what each figure on Markets counts, and why some show a dash.
A market is what a buyer compares before choosing. It is narrower than a category: CRM rather than sales software, cold email rather than marketing.
Each market holds the established products and the week-old ones in the same list, so you can see who owns it, who just arrived, and how many of the newcomers are still around a year later.
Every app is placed in each market it fits, from what the product says it does. Clear matches go straight in. Borderline ones wait until a person has checked them. An app can sit in more than one market: a tool that does invoicing and time tracking belongs in both.
A market is listed once it holds at least three live apps.
New 90d is the apps in the market that launched in the last 90 days. Established products are never counted as new, and neither is an app whose launch date we do not know, because the day we found it is not the day it started.
Vs normal sets those 90 days against the market's usual 90 days. 2.0x means twice as many new apps as usual. 12 months shows new apps in each of the last twelve months, and the last bar is the month so far.
Total is every app in the market today, dead ones included. Dead is the apps that no longer work, confirmed over several checks. It says nothing about when they stopped: an app can have been gone for years before it was listed.
Survival is, of the apps that have been in the market for a year or longer, the share still live. Established companies are left out, because they would make every market look safer than it is. Hover a figure to see how many apps it is based on.
New apps' price is the median cheapest paid plan, a month, of the apps that arrived in the last 90 days. It shows once three of them publish a price.
Searches is Google searches a month worldwide for what people call the market. App store searches is searches a month inside the App Store and Google Play in the US, added together, and is an estimate.
iOS, Android and Web count the apps with an iOS app, with an Android app, and the websites with no app store link. A product with both apps counts once in each.
Rating is the average star rating of the market's apps, each app counted once, so one very large app cannot decide it. An app's own rating combines the App Store in the US and Google Play worldwide, every rating counted once. Established products are included, because how their users feel is part of the market. Apps that have ended are left out. It shows once 5 apps in the market have a rating. App Store rating and Google Play rating, in the column picker, are the same average for one store.
Beside the figure, a word says how the ratings spread:
Store ratings run high, so these lines sit higher than you might expect: half of all rated apps are at 4.5 stars or more. Hover a rating to see how many apps it rests on. Websites have no store rating and do not count towards it.
Each view picks out markets that share one thing worth a second look, and says how many markets in your filters fit it. Click one to show only those, and click it again to go back. A market's Highlights column names the views it fits.
They say what is measured, never what you should build.
A dash means the figure is not measured, or not on enough apps to be sure. It never means zero, which prints as 0. Survival, for example, needs at least five apps that have been in the market for a year, and a young market has fewer.
A market watch emails you when a new app shows up in a market you follow. Alerts and saved filters has how it works, and Plans and billing says which plan includes one.
The search on Markets matches the words people use as well as the names, so cold email finds Email marketing. Clear the filters, or try a broader word. If it is still not there, it may not have three live apps yet.