“password manager” is searched 5,000,000 times a month on Google worldwide. These are the 94 searches around it, in the US.
| Search | Per month, US | Cost per click |
|---|---|---|
| google password manager | 823,000 | $3.66 |
| google password vault manager | 823,000 | $4.92 |
| google password | 246,000 | $3.59 |
| bitwarden password manager | 165,000 | $5.75 |
| password manager 1password | 135,000 | $4.71 |
| my passwords | 74,000 | $3.32 |
| nordpass password manager | 74,000 | $5.56 |
| lastpass password manager | 27,100 | $5.54 |
| chrome password manager | 22,200 | $4.60 |
| chromebook password manager | 22,200 | $5.15 |
| view saved passwords | 18,100 | $4.30 |
| best online password manager | 14,800 | $6.57 |
| best password manager software | 14,800 | $6.83 |
| app password manager | 12,100 | $10.13 |
| free password manager app | 12,100 | $6.80 |
Cost per click is what advertisers bid for one visit from that search. Figures from Oct 2026.
The apps we added to this market most recently.
| # | App | Added |
|---|---|---|
| 1 | Triwarden Triwarden is a native Mac app for Bitwarden and self-hosted Vaultwarden, built with Swift and SwiftUI. Get Touch ID unlock, password and passkey AutoFill, a global command palette, and Auto-Type for other apps. Manage multiple accounts with unified search, and use vault-stored SSH keys for authentication and Git signing. Open source and free for personal use, with a one-time license for work. | |
| 2 | SVaultAI Free encrypted vault with AI, no email or phone required | |
| 3 | WIGGWIGG Keep work, dating, and selling on separate phone numbers | |
| 4 | VaultKeepR VaultKeepR is a Zero Knowledge & Decentralized password | |
| 5 | LocnLock **Why I built this:** I wanted a password manager with zero trust required beyond my own machine — no company holding my vault, no subscription tied to a server staying up, no account that can leak. | |
| 6 | Zen Whisper Hold a shortcut and dictate into any Mac app without sending audio to the cloud. Zen Whisper keeps core speech recognition on-device, with local models, searchable transcripts, voice memos, media transcription, and Pro tools for larger models and translation. | |
| 7 | Synctag SyncTag – AI Text Expander, Productivity Tool & Password Manager | |
| 8 | Lemonade Password Manager I got frustrated with password managers that feel like enterprise software. So I built the one I actually wanted. Lemonade keeps passwords,env files and API keys in one AES-256-GCM encrypted vault. TOTP, Passkeys, Emergency Access, Secure Notes, Chrome & Firefox extensions. No desktop app — it's a PWA. Free for 15 passwords, $2.99/mo unlimited. The Env Vault is the differentiator: drop your project folder and Lemonade detectsenv files, credentials — everything you can't commit to git. | |
| 9 | TH The Password App After a data breach, you're told to change all your affected passwords. Nobody actually does it because it takes hours. Meanwhile, attackers use your leaked password to break into your other accounts. The Password App updates your passwords for you. AI agents open each site, navigate to settings, and update your credentials automatically. Your passwords never leave your Mac, they're never sent to any server. Import from any manager via CSV and let it run while you work. | |
| 10 | LocArk Local-first, private hub for notes, passwords, kanban,ideas | |
| 11 | Multifactor Multifactor lets you share access to accounts securely without exposing passwords. Use links like Google Docs to grant access. Import from LastPass, Apple, or Google with one click. Let AI agents log in and take action with your permission. | |
| 12 | PassVult Most private password manager |
Grouped by what each app says it does. 32 of 2376 apps fit a group so far.
| Type | Apps | Share | Examples |
|---|---|---|---|
| Personal password managers | 14 | 43.8% | 1Password, benthebodyguard, Dashlane |
| Security and productivity tools | 8 | 25.0% | Copaste, Folio Wallet App, KeepSolid Goals |
| Team and shared access | 5 | 15.6% | ElePass, Multifactor, Padloc |
What we could detect on their websites.
| Framework | Apps | Share |
|---|---|---|
| Next.js | 15 | 44.1% |
| WordPress | 11 | 32.4% |
Of 34 apps whose framework we could detect.
| Host | Apps | Share |
|---|---|---|
| Vercel | 13 | 92.9% |
Of 14 apps whose host we could detect.
How many of the 2376 apps show a price, and how many sell to large companies.
| Measure | Apps | Share of 2376 |
|---|---|---|
| Publish a pricing page | 26 | 1.1% |
A password manager stores login credentials and other secrets in an encrypted vault. You and your team use apps or browser extensions to add items such as usernames, passwords, secure notes, API keys, or payment details.
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