“multi-factor authentication software” is searched 2,900 times a month on Google worldwide. These are the 45 searches around it, in the US.
| Search | Per month, US | Cost per click |
|---|---|---|
| google authenticator | 165,000 | $3.82 |
| authenticator app | 135,000 | $3.76 |
| microsoft authenticator app | 90,500 | $3.18 |
| duo admin login | 5,400 | $20.96 |
| duo login | 4,400 | $5.80 |
| duo mobile login | 2,400 | $4.42 |
| duo desktop | 1,900 | $9.95 |
| duo mfa | 1,600 | $17.57 |
| facebook authentication app | 1,600 | $3.84 |
| okta mfa | 720 | $11.81 |
| lastpass mfa | 260 | $4.03 |
| microsoft authenticator desktop app | 210 | $6.78 |
| free authentication app | 170 | $3.36 |
| multi factor authentication tools | 170 | $29.55 |
| duo mfa app | 110 | $8.44 |
Cost per click is what advertisers bid for one visit from that search. Figures from Oct 2026.
The apps we added to this market most recently.
| # | App | Added |
|---|---|---|
| 1 | ||
| 2 | ||
| 3 | VA Melody Auth Opensource auth/oauth system | |
| 4 | Hanko Hanko is a lightweight, open-source alternative to Auth0 that takes you on the journey beyond passwords. For better security, increased conversion rates, and happier users. Build your next-gen login in minutes – and never look back. | |
| 5 | Payload Website Template Manage Employee access and roles for all Third-Party apps in one dashboard | |
| 6 | Authenticator by 2Stable The missing Authenticator app with backup and synchronization | |
| 7 | Levminer Simple cross-platform two-factor authentication app for desktop | |
| 8 | WorkOS Enterprise APIs for SSO, SCIM Directory Sync, MFA, AuthKit user management, Audit Logs, and more. Free up to 1M monthly active users. | |
| 9 | ON OnlyKey OnlyKey is a USB security key that works virtually everywhere. Like a swiss army knife of authentication, OnlyKey natively supports: a hardware password manager, multiple two-factor methods (FIDO2, TOTP, and Yubico® OTP), passwordless SSH login, and OpenPGP. | |
| 10 | SoloKeys Solo is a FIDO2 security key you can use to securely login to websites. It's an open source alternative to Google Titan. It works with PCs and mobile phones via NFC. It supports signed firmware updates, so we can soon add new features like OpenPGP, one time passwords, static passwords, and cryptocurrency wallet features. | |
| 11 | Vault One Protect your company passwords securely from attacks | |
| 12 | Duo Security Duo is a user-centric zero trust security platform that protects access to sensitive data at scale for all users, all devices and all applications. |
The products every new one is compared with.
| App | Launched | Monthly visits | Store ratings |
|---|---|---|---|
| * | 33,407 | - |
* Launch date estimated.
Grouped by what each app says it does. 10 of 667 apps fit a group so far.
| Type | Apps | Share | Examples |
|---|---|---|---|
| Identity and access management | 5 | 50.0% | Duo Security, Hanko, Payload Website Template |
| Authenticator apps | 2 | 20.0% | Authenticator by 2Stable, Levminer |
| Hardware security keys | 2 | 20.0% | OnlyKey, SoloKeys |
What we could detect on their websites.
| Framework | Apps | Share |
|---|---|---|
| WordPress | 9 | 45.0% |
| Next.js | 6 | 30.0% |
Of 20 apps whose framework we could detect.
| Host | Apps | Share |
|---|---|---|
| Vercel | 4 | 100.0% |
Of 4 apps whose host we could detect.
How many of the 667 apps show a price, and how many sell to large companies.
| Measure | Apps | Share of 667 |
|---|---|---|
| Publish a pricing page | 6 | 0.9% |
Multi-factor authentication adds a second proof of identity so a stolen password alone is not enough. It combines something you know, something you have, or something you are.
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