A/B testing apps
124 A/B testing apps in one list: the established products, and every new one as it launches.
Updated
- Apps
- 124
- New
- +4
- Established
- 0
- Dead
- 26
New A/B testing apps per month
13 apps launched in the last 12 months, by month.
124 A/B testing apps in one list: the established products, and every new one as it launches.
Updated
13 apps launched in the last 12 months, by month.
“a/b testing software” is searched 480 times a month on Google worldwide. These are the 28 searches around it, in the US.
| Search | Per month, US | Cost per click |
|---|---|---|
| what is a/b testing | 1,900 | $7.20 |
| a/b tasty | 1,000 | $41.38 |
| google optimize | 880 | $27.07 |
| a/b testing example | 210 | - |
| vwo a/b testing | 210 | $19.78 |
| a/b testing platform | 140 | $68.53 |
| best a/b testing tools | 50 | $81.10 |
| how to do a/b testing | 50 | $5.61 |
| a/b testing template | 20 | - |
| ab testing tools for mobile apps | 20 | - |
| ab testing tools google | 20 | $5.90 |
| free a b testing software | 20 | $19.18 |
| free a/b testing tools | 20 | - |
| a/b testing case study | 10 | - |
| a/b testing full form | 10 | - |
Cost per click is what advertisers bid for one visit from that search. Figures from Oct 2026.
The latest to launch, newest first.
| # | App | Launched |
|---|---|---|
| 1 |  Omniconvert Omniconvert Explore is a full-suite experimentation platform that boosts conversion rates with A/B testing, overlays, and survey-driven feedback. | * |
| 2 |  trimy AI campaign analytics for your links | * |
| 3 |  Moonship Turn analytics into action with intelligent signals and A/B testing | * |
| 4 |  Personyze Personalize websites and emails with AI to drive conversions | * |
| 5 |  CROLabs Boost conversions with AI A/B testing, personalization, and analytics | * |
| 6 |  Spectry Understand why visitors leave. Spectry finds the fix and tests it automatically. | * |
| 7 |  Notifuse Open-source modern alternative to Mailchimp/Resend | * |
* Launch date estimated.
Grouped by what each app says it does. 80 of 124 apps fit a group so far.
| Type | Apps | Share | Examples |
|---|---|---|---|
| Marketing messaging | 28 | 35.0% | 12Mass, ActiveConvert, AppGrowthLab.com (by SplitMetrics) |
| Split testing | 16 | 20.0% | A/B Rankings, A/B Testing Calculator, captchify |
| Creative optimization | 11 | 13.8% | AdGen AI, Artbeak, Broody |
What we could detect on their websites.
| Framework | Apps | Share |
|---|---|---|
| Next.js | 32 | 54.2% |
| WordPress | 9 | 15.3% |
| PHP | 5 | 8.5% |
Of 59 apps whose framework we could detect.
| Host | Apps | Share |
|---|---|---|
| Vercel | 24 | 88.9% |
| Netlify | 3 | 11.1% |
Of 27 apps whose host we could detect.
How many of the 124 apps show a price, and how many sell to large companies.
| Measure | Apps | Share of 124 |
|---|---|---|
| Publish a pricing page | 72 | 58.1% |
A/B testing software lets you compare variants of a page, feature, message, or asset to see which one meets a goal more often. You define a hypothesis, set a metric like clicks or signups, and create variants. The system splits incoming traffic or users across those variants and measures outcomes.
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The rest of the guide to A/B testing apps with Starter.See plans
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