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'.com is still the default': Wix reports that domain trends are shifting, but .com remains king

.com has long been established as the undisputed top dog when it comes to domains . Yet in 2026, a clear shift is underway in how brands select Top-Level Domains (TLDs) – with the likes of .ai, .io, and .store all seeing elevated rates of adoption. These trends became transparent in Wix's study of domain registration trends in 2026 . So, I spoke with Inbal Geva, Product Lead and GM at Wix Domains,…