Ars Technica
From cheap tool to premium subscription: When a beloved app's price skyrockets
How much are you willing to pay to keep using your favorite app? Maybe you’ve used it for years. Perhaps it performs a function so essential and specific that you couldn’t imagine what you’d do without it. But when the developer announces an extraordinary price hike, you’re forced to consider how much you really value that app. Earlier this year, Evernote, a note-taking app, changed its subscripti…