12 merchant of record apps in one list: the established products, and every new one as it launches.
Updated
4 apps launched in the last 12 months, by month.
The apps we added to this market most recently.
| # | App | Added |
|---|---|---|
| 1 | AN Anyway Anyway is global payments and billing infrastructure built for developers, independent teams, and AI-native products. Create a product, set a price, and publish a hosted payment link on your website, | |
| 2 | Polar Polar is an open source, developer-first monetization platform and Merchant of Record for software companies — handling payments, subscriptions, usage-based billing, and global tax compliance. | |
| 3 | ||
| 4 | Paddle Increase revenue, reduce risk and reduce cost with Paddle, the payment solution powering global revenue for n8n, Letterboxd & AdGuard. One platform that handles billing, tax and compliance. | |
| 5 |  GetPlus AI ChatGPT Plus and Pro recharge service with invoicing and corporate payments | |
| 6 |  Subotiz The Subscription Growth Engine built for AI and SaaS. Get paid as early as T+7, native token metering, and global tax compliance out-of-the-box. | |
| 7 | Kelviq Kelviq is the complete monetization platform for SaaS, AI, and digital products. It handles payments, global tax, subscriptions, usage-based billing, digital delivery, license keys, and compliance in one place, for 3.5% + 40¢ per transaction. | |
| 8 | Number X Number X is an alternative to selling digital products by yourself. |
The products every new one is compared with.
| App | Launched | Monthly visits | Store ratings |
|---|---|---|---|
| * | 7,215 | - | |
| * | 172,163 | - | |
| * | 3,402 | - |
* Launch date estimated.
Grouped by what each app says it does. 6 of 12 apps fit a group so far.
| Type | Apps | Share | Examples |
|---|---|---|---|
| Merchant of record | 3 | 50.0% | Lemon Squeezy, Paddle, Polar |
| SaaS and AI monetization | 2 | 33.3% | Kelviq, Subotiz |
| Developer billing infrastructure | 1 | 16.7% | Anyway |
What we could detect on their websites.
| Framework | Apps | Share |
|---|---|---|
| Next.js | 4 | 100.0% |
Of 4 apps whose framework we could detect.
| Host | Apps | Share |
|---|---|---|
| Vercel | 4 | 80.0% |
Of 5 apps whose host we could detect.
How many of the 12 apps show a price, and how many sell to large companies.
| Measure | Apps | Share of 12 |
|---|---|---|
| Publish a pricing page | 7 | 58.3% |
A merchant of record platform sells your software on your behalf. It becomes the legal seller to your customer, while you deliver the product.
You connect your app or website to the platform’s checkout or API. You define products, prices, billing intervals, and any usage meters. Platforms like Paddle, Lemon Squeezy, and Polar provide hosted checkout pages, client libraries, and webhooks.
At purchase, the platform processes the payment, evaluates fraud risk, and issues a receipt or invoice in the buyer’s name. It calculates and collects applicable taxes such as VAT, GST, and sales tax, and applies currency conversion when needed.
The platform remits taxes to the proper authorities, manages chargebacks and refunds, and keeps the compliance records. You receive payouts on a schedule, with reports that reconcile orders, taxes, and fees.
If you sell subscriptions or usage-based plans, it handles renewals, proration, dunning, and metering. Your app listens for events to grant or revoke access, issue licenses, or update entitlements.
The result is a global revenue stack: compliant checkout, automated tax handling, reliable payouts, and a clean integration surface for your product.
Launch in new countries without building tax and billing logic. For example, use Paddle or Lemon Squeezy to accept payments, generate invoices, and collect the right taxes from day one.
Run subscriptions and usage-based billing. Teams wire metering to Polar or Kelviq to bill by seats, credits, or API calls, and to manage renewals and overdue accounts.
Sell one-time licenses and downloads. Developers use Anyway to charge for a release, send license keys, and issue refunds through the same dashboard.
Automate compliance. SaaS companies use Subotiz or Paddle so the platform is the legal seller, files and remits taxes, and stores audit-ready records.
Optimize checkout. Experiment with prices, coupons, and localized currencies in Lemon Squeezy or Polar without changing your app code.
Consolidate reporting and payouts. Finance teams export order data, fees, and tax totals from Kelviq to reconcile revenue each period.
Indie developers and small studios use a merchant of record to start selling quickly, offloading payments, taxes, and invoicing so they can focus on features.
SaaS startups adopt it to run subscriptions, trials, and usage-based plans with minimal billing code, relying on webhooks to update access.
AI product teams use metered billing and credit packs, connecting usage events to the platform to translate consumption into invoices.
Open source maintainers and tool creators use it to monetize plugins, licenses, and sponsorships while keeping compliance simple.
Mid-market companies and finance teams benefit from tax remittance, country coverage, and consolidated reports that make audits and accounting faster.
Agencies and resellers use it to package digital services, handle cross-border payments, and standardize client billing under one system.
Products in this category usually mix a revenue share with platform and add-on fees.
| Pricing model | How it works |
|---|---|
| Revenue share | A percentage of each transaction is taken as the fee. |
| Per-transaction fee | Each successful charge adds a fixed platform fee. |
| Subscription plan | A recurring platform fee unlocks features and higher limits. |
| Tiered features | Higher tiers include advanced billing, tax, or reporting capabilities. |
| Add-on modules | Optional extras such as usage metering, premium fraud tools, or advanced support. |
| Minimum commitment | A monthly or annual minimum applies, offset by processing volume. |
