160 buy now pay later apps in one list: the established products, and every new one as it launches.
Updated
How many new buy now pay later apps arrive each month, to see at a glance whether the market is growing. 11 in the last 12 months.
What people type into Google when they look for buy now pay later apps, and what advertisers bid for a click. “buy now pay later” alone is searched 135,000 times a month worldwide.
| Search | Per month, US | Cost per click |
|---|---|---|
| buy now or pay later | 74,000 | $8.80 |
| buy now pay later apps | 27,100 | $8.32 |
| klarna buy now pay later | 27,100 | $3.64 |
| affirm buy now pay later | 14,800 | $7.02 |
| buy now pay later service | 12,100 | $5.00 |
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Cost per click is what advertisers bid for one visit from that search. Figures from Oct 2026.
The buy now pay later apps most recently added to this market, newest first. The latest is Comfi.
| # | App | Added |
|---|---|---|
| 1 | CO Comfi Buy now pay later provider for B2B SaaS vendors. Push more 2x ARR |
How App Store and Google Play users rate buy now pay later apps, with every app counted once, however many ratings it has.
Split3.9 average
13 of the 34 apps here with a rating are under 3.75 stars and 16 are 4.6 or more. Average 3.9.
On the App Store (US), these apps average 4.2 across 24 rated apps; on Google Play (worldwide), 3.4 across 13.
| App | Rating | Ratings |
|---|---|---|
| 5.0 | 4,853 | |
 |
| App | Rating | Ratings |
|---|---|---|
| 4.8 | 4,915,374 | |
| 4.6 | 3,478,089 | |
 |
Store ratings from the App Store (US) and Google Play (worldwide). Each app counts once; the lists start at 100 ratings.
The kinds of buy now pay later apps here, grouped by what each app says it does. The largest group is Consumer buy now pay later.
| Type | Apps | Share | Examples |
|---|---|---|---|
| Consumer buy now pay later | 44 | 62.9% | ABL Parcelado, Anyday | Shop. Slice. Simple., APLAZO |
| Merchant buy now pay later | 9 | 12.9% | AurusPay, Ayva, Cofidis Pay |
| Loans and pay later | 8 | 11.4% | Akulaku: Loan & PayLater, Credx, Halan: Lending, BNPL, Payments |
2 more types of buy now pay later apps with Starter.See plans
The frameworks and hosting buy now pay later apps are built on, as a share of the apps where each is known. Next.js is the most common framework.
Share of the 20 apps whose framework we could detect
Share of the 6 apps whose host we could detect
Common questions about buy now pay later apps, answered with the figures on this page.
| 5.0 |
| 1,579 |
| 5.0 | 872,331 |
| 4.9 | 752,716 |
| 4.8 | 1,767,679 |
| 4.8 | 304,249 |
| 4.8 | 121,255 |
| 4.8 | 35,191 |
| 4.8 | 4,915,374 |
| 4.8 | 454 |
| 4.6 |
| 2,608,462 |
| 4.8 | 1,767,679 |
| 5.0 | 872,331 |
| 4.9 | 752,716 |
| 4.8 | 304,249 |
| 4.8 | 121,255 |
| 4.8 | 35,191 |
| 2.2 | 34,714 |
2 more answers about buy now pay later apps with Starter.See plans
